Phillips 66 Social Media Lead in Houston, Texas
Phillips 66 & YOU - Together we can fuel the future
Phillips 66 has more than 140 years of experience in providing the energy that enables people to dream bigger and go farther, faster. We are committed to improving lives, and that is our promise to our employees and our communities. We are sustained by the backgrounds and experiences of our diverse teams, which reflect who we are, the environment we create and how we work together. Our company is built on values of safety, honor and commitment. We call our cultural mindset Our Energy in Action, which we define through four simple, intuitive behaviors: We work for the greater good, create an environment of trust, seek different perspectives and achieve excellence. Phillips 66 was recognized by Forbes as one of “America’s Best Employers” in 2021.
Phillips 66 Corporate Communications is hiring a Social Media Lead to direct social media efforts for the corporate brand. Reporting the Manager of Brand and Digital Communications, this leader owns the design, development and deployment of all social content and campaigns – plus omnichannel extensions that extend the reach of messaging both internally and externally. This leader will be engaged at virtually every level of the organization to drive a compelling narrative supporting the company’s vision: Providing Energy. Improving Lives.
The Social Media Lead will set and lead the corporate brand’s overall social media objectives and oversee the creation and review of social media content as well as efforts around comprehensive analytics to assess and inform the company’s approach to social channels.
Responsibilities May Include
Developing social media strategies that drive corporate awareness and reputation
Possessing passion about the intersection of brand and digital communications with emphasis on short form storytelling and engaging “snackable” content
Building audience growth and engagement across social channels
Driving the integration of social media platforms and phillips66.com
Maintaining a unified brand voice across social channels with a keen eye for creative excellence
Assessing demographics to assess and target key audiences for the corporate brand
Building and maintaining a detailed social media calendar
Developing and maintaining client-agency relationships, timelines and work agreements
Coordinating social media activations with business objectives
Analyzing, reviewing and reporting on effectiveness of all social media activity
Driving innovative solutions for clients with insights from social listening via Sprinklr
Translating website and social performance data into actionable insights leading to optimization across platforms and processes
Leading monitoring efforts and online crisis support
Legally authorized to work in the job posting country
Bachelor’s degree in Advertising, Marketing, or Communications
7 or more years of experience working as a social media strategist or other relevant experience
Passionate about the Social Media landscape and constant iteration to stay ahead of trends
7 or more years of experience in social media at a major company, organization or agency
2 or more years of experience in — or substantial knowledge of — the oil and gas industry, manufacturing or B2B
Knowledge of Houston as an energy hub
Comprehensive understanding of LinkedIn best practices for B2B marketing
To be considered
In order to be considered for this position you must complete the entire application process, which includes answering all prescreening questions and providing your eSignature on or before the requisition closing date of July 29, 2021 .
Candidates for regular U.S. positions must be a U.S. citizen or national, or an alien admitted as permanent resident, refugee, asylee or temporary resident under 8 U.S.C. 1160(a) or 1255(a)(1). Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.
Phillips 66 is an EEO and Affirmative Action Employer of Women/Minorities/Veterans/Individuals with Disabilities
Requisition ID: 54369
Location: Texas - Houston
Job Field: Communications and Public Affairs
Division : Corporate Communications
Technical Req : No